Wow. This has to be one of the biggest highlights for myself - let me tell you all!
With my career experience spanning across a few different industries I always wanted to be mindful, positive and (being honest) professional when it came to Jelly Journal and representing Jellycat. I realised the way I wanted to express my joy for Jellycat looked a little different to most others - I wanted to create a space for fans as well as sharing my own happiness for collecting. Once Jelly Journal was out in the world I was so hopeful other fans would enjoy it, but it was also hugely important for me that Jellycat would be happy with what I was doing.
Now, these things do not happen overnight! Our beginnings were very humble, and certainly not on many peoples radars - let alone Jellycat Jack’s and all his amazing colleagues. But the website just grew and grew! We could not believe it! Suddenly we were growing this awesome Jellycat database and ideas just kept coming. With rapid growth came opinions, criticism, emails and dm’s galore - this I found overwhelming, still do! But we continued beavering away as much as we could.
I am such a novice at social media, but thought ‘why not give it a go?’ Modest followings you could say - but I have spoken to and met such amazing Jelly fans, I still cannot believe it. We live all over the world, yet have so much in common - it’s incredible. Each time I see someone posting about Jelly Journal it is the most surreal and wonderful feeling. Now, you might think, where does the Jellycat PR box come into all of this? Well, I have to set the scene for you! I am not a fabulous influencer, my journey looks a little different - but I am getting to the point, I promise.
Finding my feet on social media was a little scary, but the Jellycat community is fantastic! I love how so many of you are creative, stylish, silly and fun. Any spare time outside of Jelly Journal would start being spent on getting creative on the socials. Time just flew by, in fact I never had enough time, exhaustion was creeping in, and health was a little all over the place. As the end of the year drew nearer a few things personally went a tad off track. Yet, just as a few negatives appeared - a big positive one came right to my husband and I… Receiving an email from Jellycat!
Relief, disbelief and pure joy were a few of the feelings when we read they were happy with Jelly Journal. Reading such positive, genuine and kind words were pretty much the most fantastic way to end the year. And it was at the bottom of that email I was asked if I would like to receive a ‘little something’ in the New Year.
That ‘little something’ just so happened to be a beautiful Jellycat PR box! Now, as I am older my industry knowledge of A ‘PR’ box is that it is a stylish collection of products, treats or samples etc. These are gifted/sent to individuals who will promote the brand and showcase their products. Yet, it really is like receiving a wonderful gift because there isn’t actually an obligation for you to publicly promote the PR gift. This is still very much the case! However, we are now living in a digital age and these will be sent to influencers as well as the more traditional recipients, like journalists. Basically, it’s all very exciting and all very swish - perfect for moi. I ADORE the Jellycat branding.
Exciting alerts of this mystery delivery edged closer, before I knew it a prompt knock at the door and a large white box was handed to me, and it was heavy! Excitement was at an all time high. I had been given a fun clue that the box would be of a Jellycat Valentine’s theme, I set up my phone to record my reaction.
I’m an admirer of the finer details and things in life, I am only human! And this Jellycat box was stunning! A beautiful dreamy pink box delicately illustrated with Arlette and Colette Macaron, the date 1999 (when Jellycat was founded) and a sweet little Jack logo were on the top of the box lid.
Inside the box I could see delicate tissue paper printed with a fabulous design, all neatly sealed with a Jellycat Jack sticker. I carefully undid this - I didn’t want to damage the sticker! There was a handwritten note, which started ‘Dear Tash.’
Gifts included; lovely loose herbal tea by Teapsy. Caffeine free, cherry and cocoa flavoured. Marvellous macarons by Oh La La Macarons - these look so cute in their pink and red colours, perfectly matching Jellycat Amuseables Arlette and Colette. There was even a stunning and very generous Le Creuset mug and saucer set! My set was in a beautiful cerise colour. I am a huge fan of Le Creuset, so this was such a wonderful surprise.
Jellycats gifted were in the most sensational dust bags! I have never seen dust bags as beautiful as this. The quality and style of these were on a par with Gucci or Dior. One in small, one in medium - these are just so special. Another elevated approach that just makes this PR box unlike others. Inside the dust bags were my wonderful new friends, Colette Heart Macaron and the one and only Timmy Turtle Romantic Outfit. Colette is as cute as can be, whilst Timmy may have a grumpy face, I know deep down he’s a real sweetheart. And to round things off, I received the iconic Jellycat Valentine’s sticker sheet. I think I have been pretty vocal about this before, I just cannot get enough of their stickers!
Colette Heart Macaron and Timmy Turtle Romantic Outfit were a part of the new Valentine’s collection, released in December 2025. As ever with a new Jellycat collection or drop the demand was high! And this was my favourite collection of 2025. I absolutely LOVE the strong and consistent use of pink and red, obvious for Valentine’s, sure. But it just looks great across the range, have you seen Heart Dragon? Gorgeous.
And there you have it, my extremely detailed account of how I came to receive this sensational Valentine’s Jellycat PR box. I apologise that this blog is so long, but I just had so much to say! If it wasn’t for you all, I would never have had such a fabulous gift. I’d like to end by mentioning that Jellycat are extremely generous to their fans, you may well be enjoying this box yourself! You could be a super cool influencer, or someone who just loves taking awesome snaps of their jellies. Either way, I know that jellyfriends appreciate us all - at the end of the day it really is for the joy of it!
