Front photo of Amuseables Selfridges Bag Jellycat by Elaine

The Amuseables Selfridges Bag Jellycat was released on Monday 3 November online and instores as a UK exclusive. To celebrate 25 years of the partnership between Selfridges and Jellycat, they have collaborated to make the iconic yellow bag in Jellycat style. The bag is made from super soft Selfridges yellow coloured fur, with corduroy handles, smiling face with the ‘Selfridge & Co’ logo on the front and the embroidered Jack stamp on the back! The bag retails for £48 / €55 / $63.